So I'm hard at work getting ready to begin serial publishing, and it's a freakish ton of work. My to-do list, more or less, goes as follows:
Design and print fliers, bookmarks, posters, all before World Con
Get the website up and running, before World Con
Design an amazing, knock-your-socks-off one-shot adventure to run at World Con
World-build a whole continent, complete with story arcs and adventures, all before World Con
Print off my wife's business card (she's a freelance editor, if you're interested) before World Con
Get internet advertising figured out before World Con.
Yeah, there's more, but I should probably stop writing them. But know they all end with "Before World Con."
But you know what? I don't mind. Yes, it's more than any one (or two or three) humans could hope to do in such short a period of time, but for some reason I feel empowered. I think it's that, finally, my business plan is full of actions that are up to me. I'm no longer waiting on someone else to hand me a paying job; if I fail, it's because I, myself, did not do the work. Yes there's a large element of luck in there too, but the only one responsible for making sure that element of luck is prepared for and capitalized on is me (and my wife, of course, who's an enormous help.)
So here's the question of the day: whether your self-publishing, blogging or querying agents, what's your business plan? What are you doing to prepare and get the ball rolling? Have you sat down and wrote out your goals and how you're going to achieve them? And if so, how's it going?